If you had told us in 2019 that we’d be facing a pandemic in two years, we’d probably laugh. But, unfortunately, it happened, and Covid-19 is not going away anytime soon.
59.5% or 4.99 billion - You must be wondering what these numbers are. It’s the number of active internet users worldwide. It’s a lot, and it continues to increase every day. With the introduction of the internet, the way people shop and buy has changed - meaning online marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, you need to meet your audience where they are already spending time: on the internet.